On-page SEO is one of the most significant processes that you can use not only to achieve greater rankings but also to run effective SEO campaigns. A website is the focal point of all the SEO processes and your chances of success are minimized if it is not correctly optimized for both search engines and users. So, in this article, I’ll break down the top on-page SEO methods that you can use to get greater rankings in 2020. But before getting into detail, let’s start with basic SEO terminology.
What is On-page SEO?
On-page SEO is the method of optimizing your website’s multiple front-end and back-end elements to rank in search engines and brings in new traffic.
Why SEO is so important for your website?
On-page SEO is essential because it notifies Google everything about your website and how visitors and customers are valued. It helps optimize your website for human eyes as well as search engine bots.
Simply building and publishing the website is not enough, you need to optimize it to rank and attract new traffic from Google and other search engines.
On-page SEO is called “on-page” because visitors can see the tweaks and modifications you create to optimize your website.
Here we have mentioned main on page SEO techniques that will also work in 2020:
- Right keywords: Take some time to discover appropriate keywords before you start SEO process. It’s an easy way to understand what individuals are looking for. On this basis, you can make changes to your content to suit readers demand.
- Optimize page titles and description: The elements in the title tag are used to tell users and search engines what the page on your website is about. Your title tag appears at the top of the browser and as the headline in the resulting search engine snippet. If someone shares that URL, social media will also use it as part of the post. For these reasons it has both an enormous value for SEO and value for “clickability”. Make sure that your title is consistent, reflecting the content of the page, and attractive for the users. Generally speaking, the nearer the keyword is to the start of the title tag, the greater the weights it has on the search engine.
A description is the page summary and appears below the page title as a part of a search engine result snippet. It enables individuals to decide whether to click on your website or other websites above or below. The key is to experiment until the click-through rates are satisfactory. Try to fulfill the length of 150-160 characters, but preferably not more than 156. Also, provide useful and convincing data to make visitors visit the page. It is important to understand that search engines do not use the Meta description as an SEO ranking factor. It only serves as an incentive for users to click on this result search and not on others, so there is no need to add keywords to it.
- SEO friendly URL: URL (Uniform Resource Locator) is an internet resource address and an important factor for on-page optimization. According to Google more weight is given to the first 3-5 words in the URL and also research found that short URLs may have an advantage in the outcomes of the search. So, it is good to make them short and to the point and always include the target keyword in the URL.
Spiders pay a lot of attention to the words used in headings, which is why the material in the content should always be described correctly. It is important to note that the H1 tag should appear on the top of the page and should be the first thing that individuals see when they land on the page. It should be customized as the title tag’s “synonym” (instead of the same text), so –include the super keyword or some close variation. The length is not limited, but should not be too long and should usually fit within one or two lines.
- Image optimization: Image optimization is one of the On-page optimization building blocks. They are the powerful webpage visual element. They can convey your message in a single look if used properly, while careless use of image can ruin your entire impression. Besides this, images can also be a good source of traffic from Google image search and other image search engines. The most significant factors for image optimization includes the alt tag, title tag, image name, and the image size.
- Responsive design: Optimizing your website for mobile devices may also affect your search rankings. Google recognizes that most of its users are now using a mobile device to access websites. Therefore, they launched the mobile-first indexing. Google’s willingness for mobile-first indexing is now one of the requirements for evaluating a website. This is a clear sign that Google wants you to choose a responsive web design and prioritize your mobile clients.
- Internal linking: Internal links are links on the same website that go from one page on a website to another page. And these links have always been proven to help with rankings. So, a quick tip is to look at your current ranking pages on Google’s page 2, add some internal links to the relevant pages you want to rank, and hopefully, it will be enough to give your pages a little boost in rankings.
- Website speed: Page speed counts big-time when it comes to on-page SEO. The speed of your website is a ranking factor and is something that needs to be a focus on. It may turn away your prospective visitors from your website if it takes too long to load. Overall, this provides a poor experience to the user. Google stated that the websites which load faster ranks better than those which don’t. So, if you want to improve your website for speed, make sure that your website does not take more than 2-3 seconds to load. A report by Munch Web found that 75% of the visitors would not go back to the websites that took more than 4 seconds to load.
- Web content: Page content is the core of on-page SEO. It tells both search engines and readers about your website and business and how you can help them. The first step towards generating the content of high quality is the selection of appropriate keywords and topics. And the other thing you need to care about is the length of the content. According to Industry Study, longer content tends to rank higher on Google’s first page, also brings in long-tail traffic.
- LSI keywords: LSI (Latent Semantic Index) keywords are synonyms used by Google to determine the relevancy of the page. These keywords produce more appropriate search outcomes and increase rankings of searches as well as revive old content. It’s a good practice to sprinkle them on every post to increase more visibility and rank higher in search results.
I hope you like these tips and if you want adequate on-page optimization on your website then feel free to contact Faith e-commerce services.