Google has launched new version of its shopping insights tool, which helps advertisers to find information about popular brands and products. This tool helps the advertisers to know which brand or product is trending and how it varies according to the regions in US.
Advertisers can access almost 55,000 products and 45,000 brands, which means 5000 product categories. This is way more data than the older version of shopping insights.
Compare Brand Popularity for Searches within the Same Category
This new feature allows comparing popular brands of the same category, this data can be compared from one season to the other, and the advertisers can demand accordingly.
This tool helps advertisers understand the importance of the brands within a particular category. There are some categories where advertisers search the characteristics of the product more than the brand.
Personalised Reports for Advertisers
This new feature helps the advertisers to make 10 weekly and monthly emails about the product that matters. Google sends data on popular brands, and products that are growing and are popular.
This new version of Google Shopping insights is available for both mobile and desktop advertisers in the US.